Thursday, November 11, 2010
Bill Monroe On Times Square Billboard
KENTUCKY...
The late father of bluegrass music soon will be playing in Times Square in New York.Owensboro-Daviess County Convention and Visitors Bureau executive director Karen Miller said the agency has contracted for a 15-second ad on a digital full-motion billboard on New York's 42nd Street.
The ad will promote the centennial of Bill Monroe's birth.The spot will feature Monroe, bluegrass music and Owensboro and will run 18 times a day for 48 days at a cost of $15,000. It's running from Nov. 15 to Jan. 1, times that will cover the Macy's Thanksgiving Day Parade and the Times Square New Year's Eve celebration.
Both events draw millions of people to Times Square every year.The ad also will feature the convention bureau's new website, http://www.billmonroe100birthday.com/. Monroe died in 1996 and is buried in Rosine, Ky.