Monday, April 19, 2010
Naming Rights To Louisville Arena Bought
KENTUCKY...
The Louisville Arena Authority has announced that Yum! Brands has bought naming rights for the downtown arena. Yum! Brands, which once said it wasn’t interested in the naming rights, has agreed to a $13.5 million, 10-year contract to be the building’s main sponsor. After eight years, Yum! Brands will have the option of renewing its sponsorship for an additional five years. Although the value of the naming rights fell short of Team Services’ projections that sponsors would be willing to pay $2 million to $2.5 million a year, officials say they're tickled to death with the way it worked out. Effective immediately, the city's downtown arena will be known as the KFC Yum! Center. The new arena will be home to the Louisville Cardinals as well as other attractions.
The Louisville Arena Authority has announced that Yum! Brands has bought naming rights for the downtown arena. Yum! Brands, which once said it wasn’t interested in the naming rights, has agreed to a $13.5 million, 10-year contract to be the building’s main sponsor. After eight years, Yum! Brands will have the option of renewing its sponsorship for an additional five years. Although the value of the naming rights fell short of Team Services’ projections that sponsors would be willing to pay $2 million to $2.5 million a year, officials say they're tickled to death with the way it worked out. Effective immediately, the city's downtown arena will be known as the KFC Yum! Center. The new arena will be home to the Louisville Cardinals as well as other attractions.
# posted by Homer Owens @ 11:48 AM 
